Waterfront community developer: landing page on Instapage

The challenge

The client, a developer selling homesites in a private, gated waterfront community in Florida, needed a campaign landing page to generate tour bookings and homesite enquiries.

Buyers at this level are choosing a lifestyle as much as a plot of land. The page had to sell the setting (the water, the sunsets and even nearby rocket launches), show what’s available and who builds there, and make it easy to book a private tour or ask about homesites, while carrying the broker and development disclaimers the sector requires.

What we built

We built the landing page in Instapage from the approved design, with two clear actions repeated down the page: schedule a private tour, or request available homesites.

• A hero that sells the lifestyle: a full-width sunset photo, the community logo, a large serif headline, a short supporting line, a primary “Schedule your private tour” button and a scroll link, with phone and email in a slim top bar.
• Three lifestyle pillars: photo cards with circular icon badges for waterfront living, launch views and community, followed by the first repeat of the tour button.
• Amenities at a glance: a seven-column icon row (marina, pool, clubhouse, fitness, pickleball, trails and a future town centre) that stacks cleanly on smaller screens.
• Availability and builders: a split section on the available homesites with an aerial photo and a “Request available homesites” link, then a logo row of the custom home builders buyers can choose from.
• Featured homes: a three-up photo slider with arrow navigation, followed by both calls to action side by side.
• Location: a long-form section on what’s nearby, set against an illustrated state map with the community marked.
• The enquiry form: a dark panel over a sunset photo with name, phone, ZIP code, email and message fields, then the broker and development disclaimer in the footer.

Real estate landing page: what we delivered

• Landing page built in Instapage from the approved design, for desktop and mobile
• Repeated tour and homesite calls to action
• Amenities icon row, builder logo row and featured homes slider
• Enquiry form with name, phone, ZIP code, email and message, plus the required disclaimer