Plastic surgery practice: treatment landing page on WordPress

The challenge

The client, a plastic and aesthetic surgery practice in Cologne, Germany, needed a German-language landing page for one treatment: breast lift surgery.

Patients researching a procedure like this are cautious. They want to know whether it applies to them, who will operate, what it involves and roughly what it costs, and they are put off by anything that feels like a sales pitch. German medical advertising rules also call for careful, factual wording. The page had to build trust through honest information and make it easy to call, book online or request a callback.

What we built

We built a calm, information-led landing page on WordPress with three ways to get in touch running through it: call, book online or request a callback.

• A reassuring hero: the surgeon’s qualification and years of experience as badges, a clear headline, the three contact options, the Google rating, and a portrait of the surgeon with a “first consultation without obligation” card.
• “Is this for me?” answered early: four cards describing typical reasons to consider the treatment, followed by a three-question interactive self-check with a progress bar.
• Trust in the surgeon: a dark stats band, then a profile section with credentials, a checklist of how he works and a short quote in his own words.
• Clear expectations: six cards on how the practice works, an honest costs section that explains why there is no flat price and what patients should know, and a four-step process from enquiry to aftercare.
• Proof and place: patient reviews with a link to all Google reviews, a call-back bar, and a photo slider of the practice.
• Objections and contact: an FAQ accordion, a final call to action, and a contact section with practice details and a multi-step callback form (insurance type, topic, preferred time and consent).
• Built for German privacy rules: Google Maps only loads after the visitor clicks, a consent checkbox on the form, a floating WhatsApp button and a medical disclaimer in the footer.

Treatment landing page: what we delivered

• German-language treatment landing page built in WordPress for desktop and mobile
• Interactive three-question self-check
• Multi-step callback form with insurance type, topic, preferred time and consent
• Click-to-load Google Maps, floating WhatsApp button and photo slider