Land developer: one-day sale event page on Instapage

The challenge

The client, a land developer, was holding a one-day sales event to sell the final waterfront lots in a riverside development in Tennessee. The campaign needed a landing page that would turn ad traffic into event registrations and lot enquiries before the date.

Event pages live or die on clarity and urgency: what’s on sale, when, at what price, and how to get access. The page had to put the date, the starting price and the limited number of lots front and centre, answer “what can I do with the land?”, and still carry the development disclaimers required in real estate.

What we built

We built the event page in Instapage from the approved design, with one goal throughout: request event access.

• Everything that matters in the hero: a bold headline with the event date, acreage and starting price, two key buying points (financing and buying with retirement funds), a red “Request access” button and a “Final 9 lots” badge, with event access and a click-to-call number in a slim top bar.
• Urgency without clutter: a full-width “Once it’s gone, it’s gone” strip, then a “Only 9 lots left, first-come first-served” section.
• Clear lot pricing: three lot cards with photos, lot number, acreage, original price and event price, followed by a “Request all lots for sale” button.
• What buyers can do with the land: a “Buy now, build when you want” section with five icon tiles covering build timing, RVs and tiny homes, short-term rentals, financing and retirement-fund purchases.
• Location: a “Prime location” section with a simple river map and three location points, ending in a full-width river photo and a two-photo lifestyle strip.
• The registration form: a “Don’t miss out” block repeating the date beside a form for name, phone, ZIP code, email and comments, with the privacy policy link and development disclaimer in the footer.

Sale event page: what we delivered

• Event landing page built in Instapage from the approved design, for desktop and mobile
• Repeated request-access calls to action and click-to-call phone number
• Lot pricing cards, benefit icon tiles and location map section
• Registration form with name, phone, ZIP code, email and comments, plus the required disclaimer