B2B CRM software: demo landing page on Unbounce

The challenge

The client, a CRM software company for construction and manufacturing sales teams, needed a paid-campaign landing page that turns B2B traffic into demo requests.

Buyers in these industries are wary of complicated software and long rollouts. The page had to show the product quickly, make the price and setup time clear up front, back it up with recognisable customers and reviews, and give sales managers an easy way to book a demo or contact sales.

What we built

We built the landing page in Unbounce with one clear action repeated down the page: book a demo.

• A product-led hero: industry label, a short headline, a review-rating badge and a “Book a demo” button, beside a product UI card and two key facts (price per user and setup time).
• Proof straight after the fold: a customer logo row, then a full-width testimonial band with the customer’s logo and quote.
• The product on show: a “why you need it” section with a dashboard screenshot and video play button, followed by another demo button.
• Benefits in alternating rows: three feature blocks on a green band, each pairing short copy and two benefit bullets with a clean product UI illustration.
• Pricing made simple: a second testimonial band, then three plan cards with per-user prices, a “Most popular” tag and a demo button on each.
• The final ask: a “Why choose us” checklist and rating badge beside a contact-sales form (name, company, email, phone and team size).

Demo landing page: what we delivered

• Landing page built in Unbounce for desktop and mobile
• Repeated book-a-demo calls to action
• Customer logo row, testimonial bands, feature rows and pricing cards
• Contact-sales form with team-size selection