Vehicle security installer: immobiliser landing page on Unbounce

The challenge

The client, a UK vehicle security company, fits the Autowatch Ghost immobiliser at customers’ homes and workplaces. Its buyers are owners of keyless-entry cars, often premium models and SUVs, who have heard about relay attacks and key cloning but don’t know how a hidden immobiliser works or whether it will affect their warranty or insurance.

The page had to work for paid traffic: explain an unfamiliar product quickly, deal with the main worries before they stop someone enquiring, and make the next step feel small, all on a phone.

What we built

We designed and built a single-goal landing page on Unbounce. Every section leads to one action, the enquiry form, with a phone number for people who would rather call.

• Offer up front: the hero states the problem (keyless theft), the outcome (no PIN, no drive), the fitted price and an enquiry button, with car-brand logos so owners recognise their vehicle straight away.
• Plain-English product explanation: four benefit cards and a three-step “how it works” section explain the PIN, the hidden fitting and automatic re-arming without technical jargon.
• A short path to booking: a three-step “from quote to protected” timeline shows exactly what happens after the form: compatibility check and fixed quote, choose a time and place, fitted in about two hours.
• Objections answered where they come up: badges for warranty, EV and hybrid compatibility, valet mode and insurer recognition, plus an FAQ covering forgotten PINs, servicing and selling the car.
• Trust and payment options: customer reviews, TASSA and Autowatch installer approval, and a Klarna section for spreading the cost.
• Repeated, consistent calls to action: an “Enquire now” button after each major section opens the form in a lightbox, so visitors never have to scroll back up.

What we delivered

• Landing page design for desktop and mobile
• Full build in Unbounce, including the lightbox enquiry form
• Section structure planned around one conversion goal

The project was ordered through Fiverr.